This Hot Wheels collector has it all! (Almost…)

For Eric Elrod there is nothing cooler than Hot Wheels. You know, those miniature die-cast customized cars that Mattel began making for Generation X-ers back in 1968? The company has produced more than 6 billion of the 1:64 scale toy cars over the past 53 years. And you could be a lucky grownup if you […]

The world’s most expensive Hot Wheels gets its own NFT equivalent!

Following the lead of Mattel taking Hot Wheels to the NFT art world, Bruce Pascal has decided to give his most prized possession, the 1968 Pink VW Rear-Loader Beach Bomb, an NFT equivalent. Tony & Carmen Matthews, the team behind SuperFly Autos & Diecast Heroes, will be launching the Pink Beach Bomb NFT on behalf […]

Hot Wheels at the Concours at Pasadera 2021

August 6th Concours at Pasadera to feature HOT WHEELS!     This year’s event includes inspired collections of Hot Wheels by Mattel. Aficionados of all ages can exhibit, with five classes available to present their collection. Your collection of Hot Wheels isn’t just taking over a room in your house — it’s an investment portfolio. […]

Sweet Sixteen: The Original Hot Wheels Cars of 1968

“Sweet Sixteen: The Original Hot Wheels Cars of 1968” Revisit the launch of Hot Wheels Redline cars, as collector Gary Nabors walks the viewer though each of the sixteen models. All the original cars were based upon real cars of the time – some were hot rod versions of cars being produced by the big […]

Man who owns $1.5 million worth of Hot Wheels reveals the rarest models that could fetch thousands

This man’s Hot Wheels collection is worth a staggering $1.5 million They first hit toy stores in 1968 and were an instant hit, bringing smiles to kids faces across the globe. But these days, Hot Wheels cars mean big business and big bucks with collectors spending thousands on some models. Meet Bruce Pascal, who first […]

The collectors who spend thousands on rare Hot Wheels

Every year, Mattel sells nearly $1B worth of new toy cars to kids. But on the secondary market, adult collectors and dealers reign supreme.     By day, Bruce Pascal is a successful commercial real estate executive who brokers multimillion-dollar deals in the nation’s capital. By night, he buys $5k Hot Wheels cars on eBay. […]

How Chevy Invented Hot Wheels

How Chevy Invented Hot Wheels The history of Hot Wheels is inextricably linked to Chevrolet, as deep-pocketed super collectors like Bruce Pascal can tell you. Hot Wheels® might be the best-selling toy brand of all time, with a total production of more than 6 billion cars since the brand’s founding in 1968. That doesn’t just […]

“The Over Chrome Jewels” Hot Wheels Redlines rarest of the rare.

HIDDEN HOT WHEELS JEWELS Gold Over Chrome OHS Custom Mustang   When Hot Wheels were introduced just over 50 years ago in 1968, the immediate success was beyond what Mattel (the manufacturer) had expected. And unlike most toys, Hot Wheels are still being made decades later, and selling annually in record volume. Over 6 billion […]