What put the Hot in Hot Wheels?

In January 1945, while World War II still raged, Elliot and Ruth Handler joined a partner, Harold “Matt” Matson, to start a company in the Handlers’ garage in Los Angeles. Matson and Elliot combined their nicknames to come up with Mattel Creations. The young company produced picture frames, later adding dollhouse furniture made from the […]

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The collectors who spend thousands on rare Hot Wheels

Every year, Mattel sells nearly $1B worth of new toy cars to kids. But on the secondary market, adult collectors and dealers reign supreme.     By day, Bruce Pascal is a successful commercial real estate executive who brokers multimillion-dollar deals in the nation’s capital. By night, he buys $5k Hot Wheels cars on eBay. […]

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