The world’s most expensive Hot Wheels gets its own NFT equivalent!

Following the lead of Mattel taking Hot Wheels to the NFT art world, Bruce Pascal has decided to give his most prized possession, the 1968 Pink VW Rear-Loader Beach Bomb, an NFT equivalent. Tony & Carmen Matthews, the team behind SuperFly Autos & Diecast Heroes, will be launching the Pink Beach Bomb NFT on behalf […]

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Mattel joins the NFT frenzy with Hot Wheels digital art.

Hot Wheels fans will soon get a chance to own their favorite toy cars as NFTs. Mattel is auctioning off non-fungible tokens — unique digital assets that rely on blockchain technology that’s similar to what’s used for Bitcoin transactions — of its iconic cars on its Mattel Creations web site. The digital art features the […]

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The Man Responsible For Your Childhood: Larry Wood, ‘Mr. Hot Wheels’

 Original article Petrolicious Productions 2017 Photography by Coby McLaughlin, Lynn Moore, and Marc Levitz // Historical images courtesy of Larry Wood and Mattel Story by Marc Levitz   If you’re a Hot Wheels collector, Larry Wood needs no introduction. And if the name isn’t familiar, there’s really no way to summarize his extraordinary life that does it […]

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What put the Hot in Hot Wheels?

In January 1945, while World War II still raged, Elliot and Ruth Handler joined a partner, Harold “Matt” Matson, to start a company in the Handlers’ garage in Los Angeles. Matson and Elliot combined their nicknames to come up with Mattel Creations. The young company produced picture frames, later adding dollhouse furniture made from the […]

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