The Man Responsible For Your Childhood: Larry Wood, ‘Mr. Hot Wheels’

 Original article Petrolicious Productions 2017 Photography by Coby McLaughlin, Lynn Moore, and Marc Levitz // Historical images courtesy of Larry Wood and Mattel Story by Marc Levitz   If you’re a Hot Wheels collector, Larry Wood needs no introduction. And if the name isn’t familiar, there’s really no way to summarize his extraordinary life that does it […]

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What put the Hot in Hot Wheels?

In January 1945, while World War II still raged, Elliot and Ruth Handler joined a partner, Harold “Matt” Matson, to start a company in the Handlers’ garage in Los Angeles. Matson and Elliot combined their nicknames to come up with Mattel Creations. The young company produced picture frames, later adding dollhouse furniture made from the […]

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