The collectors who spend thousands on rare Hot Wheels

Every year, Mattel sells nearly $1B worth of new toy cars to kids. But on the secondary market, adult collectors and dealers reign supreme.     By day, Bruce Pascal is a successful commercial real estate executive who brokers multimillion-dollar deals in the nation’s capital. By night, he buys $5k Hot Wheels cars on eBay. […]

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How Chevy Invented Hot Wheels

How Chevy Invented Hot Wheels The history of Hot Wheels is inextricably linked to Chevrolet, as deep-pocketed super collectors like Bruce Pascal can tell you. Hot Wheels® might be the best-selling toy brand of all time, with a total production of more than 6 billion cars since the brand’s founding in 1968. That doesn’t just […]

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2020 Hot Wheels Concours at Pasadera

Second annual Concours at Pasadera launches Car Week 2020 with collector cars, motorcycles, and Hot Wheels!   August 7 2020, the first-ever Hot Wheels Concours will be part of the Pasadera event, inviting both younger and older exhibitors to present their collections for awards. Guests also will enjoy an exceptional culinary experience, with the event benefiting […]

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“The Over Chrome Jewels” Hot Wheels Redlines rarest of the rare.

HIDDEN HOT WHEELS JEWELS Gold Over Chrome OHS Custom Mustang   When Hot Wheels were introduced just over 50 years ago in 1968, the immediate success was beyond what Mattel (the manufacturer) had expected. And unlike most toys, Hot Wheels are still being made decades later, and selling annually in record volume. Over 6 billion […]

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